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  Title Copies
Brand Medicine: The Role of Branding in the Pharmaceutical Industry 
Year: 2001 
ISBN: 0333930983 
ISBN 13: 9780333930984 
 1 
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.) 
Edition: 1 
Year: 1999 
ISBN: 0471242098 
ISBN 13: 9780471242093 
 1